Erin PenningsYour #1 Best Lead Generation Tool Is Your Client ExperienceAs a service business, you want to stand out FAR above your competition and generate high quality, consistent leads at the same time. Heck…Jun 19Jun 19
Erin PenningsWant a Home Page That Works For You? Make Sure it’s a Roadmap to Your BizDoes every new visitor’s trip to your home page effectively mirror your clients’ journey? Does your home page act as a website roadmap…Apr 24Apr 24
Erin PenningsHow I take off 12 weeks every year.I’m not a huge fan of the new year, new you posts. Sure it’s a good time to recommit to whatever your goals are, but it’s not about making…Jan 5Jan 5
Erin Pennings3 Vital Questions to Nail Your Brand MessagingIf you ever feel like you’re shouting into the void when it comes to marketing your biz and you can’t seem to rise above the digital noise…Jul 12, 2023Jul 12, 2023
Erin Pennings3 Things I Learned When My Husband Retired at Age 39My husband retired last weekend at 39.Apr 5, 2023Apr 5, 2023
Erin PenningsYour Brand Messaging Needs A Check-Up: Here’s whyYour relationship with your audience is a two-way street. Whether you’re brand new to the game, or you’ve been in it for years, devoting…Apr 4, 2023Apr 4, 2023
Erin PenningsWhat does ChatGPT have to do with Out of Office?I’m skipping town. That’s what I told everyone on my mailing list today. It’s also what my out of office message says, right after telling…Mar 3, 2023Mar 3, 2023
Erin PenningsHow to Write the Perfect Headline For a Hero SectionThe first impression people get from your website can be the difference between someone immediately closing out the window or becoming a…Mar 2, 2023Mar 2, 2023
Erin PenningsHow to DIY Your Website AuditMost businesses in this day and age have a website because it’s simply good for business. In fact, it’s a must-have in the age of Google…Feb 28, 2023Feb 28, 2023
Erin PenningsBuilding a Content Strategy? Here’s Why Brand Strategy Should Be Your First StepAs you get ready to market your business, you might think it’s time to develop a content strategy. After all, you hear the constant…Jan 16, 2023Jan 16, 2023
