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Erin Pennings

Your #1 Best Lead Generation Tool Is Your Client Experience

As a service business, you want to stand out FAR above your competition and generate high quality, consistent leads at the same time. Heck…

Jun 19, 2024

Your #1 Best Lead Generation Tool Is Your Client Experience

Jun 19, 2024

Want a Home Page That Works For You? Make Sure it’s a Roadmap to Your Biz

Does every new visitor’s trip to your home page effectively mirror your clients’ journey? Does your home page act as a website roadmap…

Apr 24, 2024

Want a Home Page That Works For You? Make Sure it’s a Roadmap to Your Biz

Apr 24, 2024

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How I take off 12 weeks every year.

I’m not a huge fan of the new year, new you posts. Sure it’s a good time to recommit to whatever your goals are, but it’s not about making…

Jan 5, 2024

How I take off 12 weeks every year.

Jan 5, 2024

3 Vital Questions to Nail Your Brand Messaging

If you ever feel like you’re shouting into the void when it comes to marketing your biz and you can’t seem to rise above the digital noise…

Jul 12, 2023

Jul 12, 2023

3 Things I Learned When My Husband Retired at Age 39

My husband retired last weekend at 39.

Apr 5, 2023

3 Things I Learned When My Husband Retired at Age 39

Apr 5, 2023

Your Brand Messaging Needs A Check-Up: Here’s why

Your relationship with your audience is a two-way street. Whether you’re brand new to the game, or you’ve been in it for years, devoting…

Apr 4, 2023

Apr 4, 2023

What does ChatGPT have to do with Out of Office?

I’m skipping town. That’s what I told everyone on my mailing list today. It’s also what my out of office message says, right after telling…

Mar 3, 2023

What does ChatGPT have to do with Out of Office?

Mar 3, 2023

How to Write the Perfect Headline For a Hero Section

The first impression people get from your website can be the difference between someone immediately closing out the window or becoming a…

Mar 2, 2023

How to Write the Perfect Headline For a Hero Section

Mar 2, 2023

How to DIY Your Website Audit

Most businesses in this day and age have a website because it’s simply good for business. In fact, it’s a must-have in the age of Google…

Feb 28, 2023

How to DIY Your Website Audit

Feb 28, 2023

Building a Content Strategy? Here’s Why Brand Strategy Should Be Your First Step

As you get ready to market your business, you might think it’s time to develop a content strategy. After all, you hear the constant…

Jan 16, 2023

Jan 16, 2023

For Clients to Take You Seriously, You Must Take Yourself Seriously

How do you introduce yourself?

Aug 9, 2022

From the email list: For your clients to take you seriously, you must take yourself seriously. Picture of a woman sitting at a table with a laptop, looking at the screen.

Aug 9, 2022

Your Minimum Viable Website Alone is NOT Enough

I often talk about how a minimum viable website is enough to give you the legitimacy to start getting clients. And the truth is that it IS…

Jun 2, 2022

Your Minimum Viable Website Alone is NOT Enough

Jun 2, 2022

How Revamping Your Funnel May Unknowingly Save Your Business

It’s no secret that sales funnels are essential to every B2B business. Though your sales funnel can be a labor of love to get off the…

May 24, 2022

How Revamping Your Funnel May Unknowingly Save Your Business

May 24, 2022

Starting Conversations to Build a Biz

“Is starting conversations the only way you get clients? And where do you go to find prospects to have these conversations?”

Mar 14, 2022

Mar 14, 2022

How To Nail Your Website Headline and Create a Hero Section That Converts

Where does your audience get their first impression of your business? It might be anywhere — a blog on the first page of Google (swoon), a…

Dec 7, 2021

How To Nail Your Website Headline and Create a Hero Section That Converts

Dec 7, 2021

9 Ways You Can Market Your Business In 20 Minutes Or Less

Marketing your business requires time. Period. And more importantly, it’s essential for your continued growth, even when you don’t see…

Mar 12, 2021

9 Ways You Can Market Your Business In 20 Minutes Or Less

Mar 12, 2021

Erin Pennings

Erin Pennings

Brand Messaging Strategist and Copywriter for Small Businesses and Startups. My flexible framework The REACH Visibility Trajectory helps slay marketing dragons.

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