For Clients to Take You Seriously, You Must Take Yourself Seriously
How do you introduce yourself?
How do you WANT to introduce yourself?
If you’re not claiming what you are, how will your prospective clients ever know what you want to be doing?
If you want to write copy, you must call yourself a copywriter.
If you want to design websites, you must call yourself a web designer.
If you want to do either of those things, and you call yourself an accountant, a VA, a widget maker instead, no one will know you can work magic with an email, website, or sales page.
The minute you start to take yourself seriously, other people will stand up and take notice.
Okay, maybe not the very-same-minute, but it happens much faster when people know what you do.
Here’s the thing. It’s not always easy to step into that role. We feel like we need to be more “experty” (totally a made up term I use #allthetime), or that we think we need more training, or any other number of reasons that feel very important to us.
And while if you’re just starting out, and you’re not ready to claim “expert,” or you actually do need more training, that’s fine.
However, no one is going to simply hand you an opportunity to write for them if they have no idea that’s the path you want to take. Don’t wait to call yourself a copywriter if you don’t have a website, don’t have clients, or don’t have testimonials yet…
Don’t let your imposter syndrome stop you from taking action, whether that means building your website, sending out pitches, asking people to hop on a call…or any other thing that might lead to actual success.
In fact, one of the most important things a website can do is give you enough confidence to take action.
Once you see yourself as the professional your website presents to the world, you are more likely to confidently wear that hat out in the world.
The challenges?
1. Knowing exactly how to structure your website so it tells the story your audience needs to understand.
2. Feeling comfortable claiming your piece of the pie.
3. Fearing that whatever you put out into the world is the end-all-be-all you have to live up to forever and ever.
Time for a hard truth: you’re not stuck forever with whatever you put out into the world today:
As a business owner you get to make the rules…
…how you run your business…
…when you’ll work…
…which projects you take…
…and how you actually get the job done.
And your website sets the stage for how you do all of that…
If you have been thinking about joining Whomp Whomp to Wow, and are currently suffering from imposter syndrome, know this. Just about everyone else has been there too.
While Whomp Whomp to Wow alone won’t kill off your imposter syndrome, it can give you the confidence to take bold action and succeed.
This post originally appeared as an email to my list and on ErinPennings.com. If you’d like more tidbits like this, you can subscribe here.