Starting Conversations to Build a Biz

“Is starting conversations the only way you get clients? And where do you go to find prospects to have these conversations?”

Someone asked me that over the weekend after listening to my episode of The Copywriter Club podcast.

And the truth is this: while every project has arisen out of a conversation, sometimes those conversations are the result of simply being in the right place at the same time…

…the conversation itself is the result of “let’s hop on the phone to see what we can solve”

However, the success of this approach comes from letting go of any particular outcome and focusing instead on the conversation itself, and letting go of the idea of the person on the other end as a “prospect.”

Who is the PERSON having the problem? What common ground UNRELATED to the problem can you establish?

That’s all so much more important than the problem itself. And once you have formed this relationship, you can start delving into the problem…but always from the person’s perspective.

How does that make them feel? What real connection can you form? Why is this problem unsolvable (so far)? What have they come up against?

When you see people who you might eventually do business with as PEOPLE first, it starts to change everything about your approach to the conversation and to your business.

And it makes pitching less uncomfortable if you have to do it at all.

What do you all think?