Erin Pennings – Medium

Erin Pennings

Want a Home Page That Works For You? Make Sure it’s a Roadmap to Your Biz

Does every new visitor’s trip to your home page effectively mirror your clients’ journey? Does your home page act as a website roadmap…

13 min readApr 24, 2024

--

Want a Home Page That Works For You? Make Sure it’s a Roadmap to Your Biz

--

Erin Pennings

How I take off 12 weeks every year.

I’m not a huge fan of the new year, new you posts. Sure it’s a good time to recommit to whatever your goals are, but it’s not about making…

4 min readJan 5, 2024

--

How I take off 12 weeks every year.

--

Erin Pennings

3 Vital Questions to Nail Your Brand Messaging

If you ever feel like you’re shouting into the void when it comes to marketing your biz and you can’t seem to rise above the digital noise…

3 min readJul 12, 2023

--

--

Erin Pennings

3 Things I Learned When My Husband Retired at Age 39

My husband retired last weekend at 39.

3 min readApr 5, 2023

--

3 Things I Learned When My Husband Retired at Age 39

--

Erin Pennings

Your Brand Messaging Needs A Check-Up: Here’s why

Your relationship with your audience is a two-way street. Whether you’re brand new to the game, or you’ve been in it for years, devoting…

10 min readApr 4, 2023

--

--

Erin Pennings

What does ChatGPT have to do with Out of Office?

I’m skipping town. That’s what I told everyone on my mailing list today. It’s also what my out of office message says, right after telling…

4 min readMar 3, 2023

--

What does ChatGPT have to do with Out of Office?

--

Erin Pennings

How to Write the Perfect Headline For a Hero Section

The first impression people get from your website can be the difference between someone immediately closing out the window or becoming a…

7 min readMar 2, 2023

--

How to Write the Perfect Headline For a Hero Section

--

Erin Pennings

How to DIY Your Website Audit

Most businesses in this day and age have a website because it’s simply good for business. In fact, it’s a must-have in the age of Google…

10 min readFeb 28, 2023

--

How to DIY Your Website Audit

--

Erin Pennings

Building a Content Strategy? Here’s Why Brand Strategy Should Be Your First Step

As you get ready to market your business, you might think it’s time to develop a content strategy. After all, you hear the constant…

10 min readJan 16, 2023

--

--

Erin Pennings

For Clients to Take You Seriously, You Must Take Yourself Seriously

How do you introduce yourself?

3 min readAug 9, 2022

--

From the email list: For your clients to take you seriously, you must take yourself seriously. Picture of a woman sitting at a table with a laptop, looking at the screen.

--

Erin Pennings

Erin Pennings

Brand Messaging Strategist and Copywriter for Small Businesses and Startups. My flexible framework The REACH Visibility Trajectory helps slay marketing dragons.

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams